Especially projects, that are related to art or design.
It was nice to discover that there are places, who want to help new enterprises. Of course, there are a lot of things which may be as difficult as any other place.Īlso before coming here, I knew about Tallinna Loomeinkubaator and I had in mind to apply here. If you have a good attitude, you will find your way here, but it’s not easy. The environment in Estonia is very good in terms of developing projects and own enterprises. I must stay completely focused on my life now. I wanted to go to a country where I didn’t know anyone – to feel that I’m starting from scratch. I didn’t know anyone, and I had never been here before. When I stopped the record label, I decided to move away from Barcelona. How did you decide to set up your business in Estonia?
#Barcelona graphic design studio free#
But after finishing up with the record label, I was completely free to move. In Vilnius, for example, was the first time I stepped into the Baltic region. Even if I had a lot of chances to travel, especially in Europe, because people invited me also to play some music. And also when I stopped with a record label, it allowed me to move from Barcelona because as I was working with physical stuff, I was attached to my warehouse or store. The experience I had with the record label gave me valuable knowledge – not only in graphic design but also in managing, promoting. I stopped all the activities to be only focused on Tisora Studio. So 10 years later, I decided to do that, because it was taking up my time and energy. I started Tisora Studio because I wanted to be only focused on the graphic design field. For a long time, I had in mind that at some point of my life to really stop the label or just continue the record label as a hobby. My background has always been related to graphic design. When did you decide to focus more on graphic design? Every copy was a unique piece handprinted you know, and a very limited edition. Not only in terms of releasing music, but it was also in terms of esthetics. That’s why the label grew up and had some interest in the media and also customers because I was doing something unique.
The pleasure that I had on this project was over because everything I had to say with the label, was already done. But most important is to offer something new or different and believe in it.Īnd at some point, I realized that I had become more like a bureaucrat releasing this kind of music. I learned that first of all, it’s important to be passionate about the project, be obsessed about it. I learned the basics about how a company can be a success.
I spent 10 years doing this and focused on the record label. Had to develop a lot of new skills, like promotion, contracts with the bands, graphic design – all of the things, which are related to releasing physical music in contemporary times. But I learned a lot of things because I handled this record label all by myself. And because I was completely free, I was my own client. It was also an excuse to design the record covers for the bands, as it allowed me to develop my own identity as a designer – experimenting a lot with different kinds of printing methods, and papers. I learned a lot of things from that project. It was like a kind of archaeological work because I was focused on recovering art from the 80s – electronic music, which was originally released on a demo tape, or self-released by the bands. For me, it was like a dream come true – to be working on things that you’re passionate about. Two years later, I was able to make a living from that record label. The record label had very good reviews and nice feedback from customers and I decided to stay focused on that project. I realized that if I increase the releases, maybe I could make a living from that record label. Just before finishing the degree, I launched a record label Domestica Records (Barcelona, 2010-2020), which was just a hobby at the beginning. So I decided to quit the sociology and started studying graphic design.
#Barcelona graphic design studio how to#
But then I realized that I needed to find some balance between the things, I’m very good at – which has always been related to arts and also how to make some money from it. I first started studying sociology at the university in Barcelona. We sat down with our incubant and the company’s creator Jordi Serrano and asked him, how he decided to start his graphic design studio and why he decided to set up the business in Estonia. They develop contemporary visual strategies for worldwide enterprises, ventures, and people committed towards culture, innovation, and a fairer and more sustainable world. Tisora studio is a graphic design studio born in Barcelona and based in Tallinn.
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